User guide

Get started

• Turn on the app embed: Home › Open theme editor, switch on Kai Reward Play under App embeds, then save.
• Create a campaign: Campaigns › Create, pick a game, set the cart amount that unlocks it and its rewards.
• Launch it: check the summary in the Launch step and turn the campaign on.
• Try it on your store: add items until the cart reaches the amount, then play once like a shopper.

Don't see the game on your store?

• Check the app embed: Home says “Live on your store”. If not, open the theme editor › App embeds, switch on Kai Reward Play and save. Switching or publishing a theme turns it off.
• A campaign must be live today: active, inside its start and end dates, and under its monthly budget. When the shop budget is used up, every game pauses (Home tells you).
• The game opens once the cart reaches the first tier; before that the button shows how much is left. Also check the campaign's pages, devices and shoppers (Name and launch › Who sees the game).
• Each network plays at most 5 times a day per campaign (it stops code farming), and each shopper plays once. Testing again and again? Use another network, such as your phone on mobile data. Closing the button with × hides it for the rest of the visit.
• With Measurement on, a small share of visitors never sees the game, and your own browser can be one of them: turn it off while you test. A change can take up to 5 minutes to reach a tab that's already open.

Games

• Before checkout (scratch card, spin the wheel, mystery box): shoppers whose cart reaches the amount play once and win a single-use discount code.
• Welcome game: a game for new visitors that collects an email, running next to your cart campaign.
• After purchase (thank-you gift): buyers open a gift on the thank-you and order status pages; it's a code for their next order, and your store reminds them when they come back.
• When a game shows: pick pages, devices and shoppers (everyone, logged-in or guests) in the Name and launch step, and open it after a delay or when the shopper is about to leave.

Rewards

• Reward types: a percent off, a fixed amount off, free shipping or a free product.
• Tiers: add higher cart amounts with better rewards, so shoppers add one more item to reach them.
• Each reward has a chance; the editor shows the win chance per play and the average discount.
• Percent and fixed rewards can be limited to up to five collections, and you can exclude products or collections from every code.

Design

• Design › pick a template and change its colours, texts, logo and launcher for each game.
• Each campaign chooses its own template and style (Classic, Modern or Luxe) in its Display step.
• The preview shows every state (before the goal, button, game, win) on desktop and mobile while you edit.
• Cart reward bar: shows shoppers in the cart how close they are to the next reward.
• Thank-you gift › Store reminder sets how the reminder looks and which corner it uses.

Emails and integrations

• Turn on email collection in a campaign to ask for an email before or after the game. Shoppers tick a box to agree to marketing.
• You can rewrite the texts of each email step in the campaign.
• Players lists everyone who played, with their reward and consent; export the list as CSV.
• Integrations › connect Klaviyo or Mailchimp: shoppers who agreed to marketing go to your list within minutes, with what they won.

Results

• Analytics shows sales with a reward code, codes used and every step from shown to played to code used, by date range and campaign.
• Added revenue compares shoppers who saw the game with a small holdout group that never does. It's off by default: turn it on in a campaign's Name and launch step or in Settings › Measurement (10%) once your store has steady traffic.
• It appears once both groups have enough shoppers; until then Home shows how far measurement has come.
• A/B test: give a campaign a variant B with its own rewards or template; shoppers are split 50/50 and the campaign shows both results.

Codes and budget

• Every code works once and expires after the hours you set (Launch › Discount codes).
• Maximum discount caps any reward, whatever the tier says.
• A monthly reward budget (Settings) pauses the games when it's used up and restarts them next month.

Sidekick

• Turn on Sidekick in Integrations, then ask it in plain words to create, edit or pause a campaign, or how your games are doing.
• Sidekick opens the campaign filled in for you to review. Nothing changes until you save.
• Shoppers' full emails stay on the Players page; Sidekick doesn't show them.

Customer data and uninstalling

• When a shopper asks your store for their data, an export appears in Settings › Customer data requests. Download it and send it to them within 30 days.
• Uninstalling stops the games at once. Shopify asks us to delete your store's data 48 hours later, and we delete all of it.

Support

Questions or something not working? Email us at support@kailab.app